Buckaroo BVGN - January 2010

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January 2010 - Volume 8, Issue 1

Top 8 Reasons to Use eMail Marketing

By Deborah L. Daily

Ask any marketing expert and they will tell you "the money's in the list”. Email is a powerful and easy way to build a list and communicate your marketing messages to customers and potential customers. While social media keeps you connected and up-to-date, it still has its’ limits such as; character length, site visits, and followers. In comparison, email marketing delivers your message to a place everyone visits and even checks several times every day – their Inbox. In a time where people carry a mini-computer in their mobile phone, you can hit them wherever they and their phone go.

Here are the top eight reasons to use email marketing:

1. Email marketing is a low cost alternative when compared with traditional marketing mediums. Email is truly unique in its ability to inexpensively put your marketing message in front of thousands of potential customers. Email marketing eliminates the significant time and expense of full graphic design, printing, postage, handling which is associated with printing and processing traditional direct mail campaigns.

2. Email is personal. Everyone's favorite sound is the sound of his or her own name. Most email marketing solutions allow you to automatically customize email messages with personal data such as the subscriber's name.

3. Email marketing is highly customizable. You decide on the target audiences or email list, specially designed header, message and broadcast schedule. You are able to create the same branding and provoke the same responses as direct mail pieces with the added benefit of having follow-up information instantly available via your website.

4. Email messages are sent instantly. With the touch of a button, your marketing message is sent to your list. There is no waiting for the post office to deliver the message to the customer's mailbox.

5. Email is transparent. With email, virtually every marketing metric can be tracked with a high degree of precision. Among the metrics that can be tracked are delivery rates, open rates, click through rates, and conversion rates with metrics and measurability. You now have the power to see a return on investment (ROI).

6. Rapid response time. Particularly if you sell products online, an email campaign can begin to generate a response almost immediately. Customers don't have to leave their home and can make a purchase with the click of a button.

7. Email is the ultimate "word of mouth" marketing vehicle. If your email message is "viral" in nature, your customer can quickly and easily forward it to friends and family, spreading your message to new potential customers.

8. Email helps you build a relationship of trust with your customers. Email solves one of the greatest challenges in marketing: building a relationship with customers. Email allows you to keep in touch with customers, get their feedback, offer support, etc.

Email marketing is a powerful, inexpensive and cost-effective marketing medium. That being said, it is not something you want to attempt on your own. It requires a complex mix of target marketing message, database maintenance, testing, delivery, and design knowledge. Call today and use email marketing to build your marketing presence, create trust and positively affect your bottomline.

Buckaroo Clients!

Society of Ortho-Bionomy International

The purpose of the Society of Ortho-Bionomy International® is to promote the practice, advancement and evolvement of Ortho-Bionomy. In their organizational process, they aim to reflect principles of Ortho-Bionomy and to encourage the creative expression of Ortho-Bionomy as an art. Ortho-Bionomy is a non-invasive, osteopathically-based form of body therapy that alleviates pain and stress patterns by reducing chronic muscle tension, soothing the joints, increasing flexibility, improving circulation, and relaxing the entire body. For more information on the Society of Ortho-Bionomy International, click here.

Wisdom Environmental

Wisdom Environmental specializes in the development of recycling programs for the business and manufacturing sectors. They work with clients to identify, define, and channel recyclable materials; resulting in cost reductions for the client and benefits to the environment. Their clients range from large automotive manufacturers that have multiple recycling streams to small specialty manufacturers that have a single recycling stream. For more information on Wisdom Environmental, click here.

Who is Buckaroo!
		Buckaroo Marketing \| New Media is a full service marketing company specializing in helping growing organizations achieve their marketing communications and revenue goals.

Know where you want to end up, but not sure how to get there? Buckaroo uses a proprietary process to learn the relevant facts about you, your audience, your goals, and your strengths and weaknesses. From there, we can provide a number of options that will meet your needs, allowing you to determine how you want to move forward.

Established in 1999, Buckaroo has worked with companies of all sizes, in a wide variety of industries. Today, we’re experts in the whole range of traditional and emerging marketing tools, so no matter what you want to accomplish, we can help you get there quickly, easily, and affordably.

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