Buckaroo BVGN - July 2007

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FREE eNewsletter Volume 5, Issue 7

July 2007

Your Cornerstone is Vital!

By Deborah L. Daily

Your logo, like a cornerstone, is hewn in a definite shape for a special purpose – to create a memorable identity depicting your corporate values and reputation. In addition, your logo, like a cornerstone, unites two intersecting walls – your company’s identity with your products and services.

Whether you're in start-up mode or in rebranding mode, ask yourself the following questions before starting a logo project:

1.		Does your current logo (if you have one) have any residual value? What works and what doesn't? There may some elements worth keeping.
2.		What's the long-term future for your company? Will you have multiple divisions or product lines? Do you need to consider having a family of logos all tied to the parent company for enhanced branding and recognition?

3.		Will your company be involved in multi-national communications? Different symbols across cultural borders may mean different things.
4.		Are there any legal implications to the company name and/or logo? Have you considered hiring an attorney to research intellectual property rights, patents or trademarks?

Remember, good logo design is original, distinctive, legible, simple, and memorable. You should be able to easily use your logo in all types of media – whether it's embroidery, vinyl, black and white, color, or vehicle signage! Since your logo is your cornerstone, it should appear on everything – a simple yet effective branding technique.

Online Trends

Consumer Shopping Behavior – Shop Online, Spend Offline

Of the US Consumers polled in December 2006 (15,267), 35% regularly and 58% occasionally research products online before purchasing them in a store. According to eMarketer Senior Analyst Jeffrey Grau, "Internet-influenced store sales are greater than online sales. And it is also likely that the gap will widen as Internet-influenced sales increase at a faster rate than online sales."

Source: eMarketer – July 11, 2007

To learn more about your cornerstone and online trends, call Buckaroo Technology Group for a FREE CONSULTATION TODAY!

Be Visible. Get Noticed.

For more information, contact Buckaroo Technology Group by calling us toll free at 877.344.0290 or 317.845.0830 or click here.

Final Thought...

"RULES are not necessarily
sacred, PRINCIPLES ARE."

Franklin D. Roosevelt
President of the United States (1933 - 1945)

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Buckaroo Technology Group Incorporated
7987 Wolford Court, Suite 200
Fishers, IN 46038