Buckaroo BVGN - June 2007

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FREE eNewsletter Volume 5, Issue 6

June 2007

Rules Worth Keeping

By Deborah L. Daily

As children growing up, we remember living with certain rules. Some rules were meant to provide boundaries while others provided safety. Some “remedies” are passed from generation to generation. The same is true in the advertising arena. While advertising methods and mediums vary, here are some basic guidelines or rules of thumb which have endured the test of time and are worth remembering.

•	TV
	•	Get your brand name on the screen as much as possible (at minimum twice).
	•	You’ve got three seconds or less to grab the viewer’s attention.

•	Print
	•	Don’t hide your brand name and always include your brand logo.
	•	Designing copy: Make it readable. Be specific. State the Benefit.
	•	Include your web address & contact information.
	•	White space is valuable.

•	Radio
	•	You’ve got 30, 60, or 120 seconds to TELL A STORY.
	•	You can capture a listener’s attention & imagination (captive audience – driving in car, workout etc.)

•	Billboard
	•	Use nine words or less with a great visual (one to six words are ideal).
	•	Keep it big. Keep it simple. Make it memorable.

•	Internet
	•	Make navigation to your selling page as easy as possible to improve odds of making an online sale.
	•	Eliminate any pages or instructions that will confuse or frustrate a user. Keep instructions consistent.
	•	Keep the action buttons – continue, accept, ok, next step, back in the same place, big, & easy to find.
	•	Always make it easy for the user to retrace their steps (breadcrumbs, multiple navigation, back button).
	•	When a user commits an error, make sure the correction instructions are clear. Never embarrass the end user.
	•	Don’t put too much information on any page. Remember the power of white space.
	•	Always measure your customer’s performance. Make sure objectives are being met. Know what competition is doing. Track your website’s performance.

•	General

	•	Be proud of your brand name. Use it often. Make it integral to the selling idea. The easier it is to remember your name, the faster they’ll remember it.

To learn about more rules worth keeping, call Buckaroo Technology Group for a FREE CONSULTATION TODAY!

Be Visible. Get Noticed.

For more information, contact Buckaroo Technology Group by calling us toll free at 877.344.0290 or 317.845.0830 or click here.

Final Thought...

"You have to learn the rules of the game.
And then you have to play better than anyone else."

Albert Einstein (1879 - 1955)

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Buckaroo Technology Group Incorporated
7987 Wolford Court, Suite 200
Fishers, IN 46038