Buckaroo BVGN - March 2010

If the images in this newsletter don't appear, make sure you are connected to the Internet
and click here. To ensure future delivery of our newsletter, add newsletter@gobuckaroo.com
to your address book or safe senders list.

FREE eNewsletter

Send to a Friend

March 2010 - Volume 8, Issue 3

eNewsletters Maintain Current Clientele, Entice Prospective Clients

By Deborah L. Daily

eNewsletters are a really easy way to contact your prospective and current customers. They can even increase your sales while reducing advertising costs. Research shows newsletters get four times the readership of adverts or brochures, and customers are seven times more likely to buy from you than an average member of the public. A good newsletter can improve name recognition and brand awareness, establish your authority in your field, and differentiate your business from the competition.

Make the layout of your newsletter inviting. If it looks too packed with information it may seem hard work to read. Break up the copy with plenty of space and keep articles short. Use intriguing titles or ones that suggest the article provides quick and easy shortcuts. Also, use photographs or cartoons to draw people's attention.

eNewsletters Maintain Current Clientele, Entice Prospective Clients

Choose your articles carefully so that each one promotes the correct image of your business. Decide whether the article is to reflect your expertise, customer care or some other aspect of your business. If you are not sure which areas are important and of interest to your customers slip a survey into your newsletter.

You should start the article writing process by deciding what specific results you want from the article. It may be to introduce a new product or service, or to counteract what a competitor is claiming, or to highlight why a customer might be interested in a special offer you have.

A good newsletter will have a longer shelf life and are more likely to be passed around to prospective customers. Get a balance between generic articles that would be of interest to your wider client base and those specifically about your products and services. Do not waste effort and space producing articles that are unrelated to your field. Also, check that the views expressed in articles will not offend your customer base.

Try to keep copy simple and as jargon-free as possible. Use short sentences. Involve the reader by asking questions. How could your business benefit from this advice?

A profile of a customer can show how your product or service is used, the results that it can produce, why someone purchased from you, and what they are planning to do in the future with your assistance. If they are prestigious clients the article will give a positive reflection of your business as well as providing them with some useful and free PR.

Generate new leads by offering a free subscription to your newsletter on your business's marketing materials. Emphasize the news content and useful advice, and how it could benefit your prospective customer. It is possible that as many as 75% could be converted to customers within six months. Without the constant contact that the newsletter offers they could drift into the arms of a competitor.

Keep in mind however, that enewsletters can be very complex and entail an organized database, intense programming, and innovative design practices, all created to broadcast and track your email marketing campaign. Let the specialists at Buckaroo Marketing | New Media lead you every step of the way.

Buckaroo Clients!

Oak Street Funding

Oak Street Funding is a family of diversified financial services companies that offers commission-based commercial financing through lending and book acquisition. Oak Street Funding works exclusively with insurance professionals and can offer a commission-based loan, line of credit or purchase a book of business to get the cash needed.

Oak Street Funding’s business loans provide insurance professionals the necessary funds to repay other debts, purchase new equipment and technology, acquire leads, fund new staff additions, open new branch offices, and to acquire the business of other retiring agents. Oftentimes, the loan is used to finance the acquisition of an insurance agency (and related renewal commissions) by another agent without any equity capital from the buyer being required to do so.

For more information on Oak Street Funding, click here.

North Mechanical Contracting, Inc.

North Mechanical Contracting, Inc. was incorporated in 1976 by Robert North with a primary interest in industrial process piping. Over the past three decades, North Mechanical’s expertise has grown to include commercial, institutional and life sciences clientele. North offers a unique blend of skills to mechanical projects. Whether its process piping for manufacturing, medical gas systems or HVAC/plumbing piping for a new building. They also provide engineering, pre-fabrication of sub-assemblies, design-assist, and fast track construction.

North Mechanical insists upon the highest quality standards, has a superior safety record, and is a leader in the Central Indiana construction community.

For more information on North Mechanical Contracting, click here.

Who is Buckaroo!
		Buckaroo Marketing \| New Media is a full service marketing company specializing in helping growing organizations achieve their marketing communications and revenue goals.

Know where you want to end up, but not sure how to get there? Buckaroo uses a proprietary process to learn the relevant facts about you, your audience, your goals, and your strengths and weaknesses. From there, we can provide a number of options that will meet your needs, allowing you to determine how you want to move forward.

Established in 1999, Buckaroo has worked with companies of all sizes, in a wide variety of industries. Today, we’re experts in the whole range of traditional and emerging marketing tools, so no matter what you want to accomplish, we can help you get there quickly, easily, and affordably.

be visible. get noticed.™

You are currently subscribed as: *|EMAIL|*

If you no longer wish to receive email from Buckaroo Marketing | New Media,
please reply to this message with "Remove" in the Subject Line or simply click
on the following link: One-Click Unsubscribe.

This message was sent by Buckaroo Marketing | New Media using Buckaroo eMail

Buckaroo Marketing | New Media
7987 Wolford Court, Suite 200
Fishers, IN 46038