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volume 9, issue 2

 
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Advantages of Outsourcing Your Company’s Marketing

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(Compared to In-House Marketing Teams)

By Deborah L. Daily
Cost-cutting solutions are never-ending. One way many companies try to cut cost is in the marketing department. They either choose to outsource or hire in-house staff. The debate still lingers on which is more cost-effective.
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The answer to outsourcing marketing functions versus keeping in-house marketing employees is complex and multi-dimensional. It can also depend on numerous variables such as need, cost and knowledge. Buckaroo is clearing some of the confusing clutter and breaking it down to the essential key areas to consider; Cost, Expertise and Flexibility.

Marketing Statistics...

"Facebook" is the top search term across the three major search engines.
 - Hitwise, April 2010

Facebook has 500,000,000 users who spend nearly 10% of their Internet time on the Facebook website. These same users spend another nearly 10% of their Internet time on Google sites, including YouTube, Gmail and Google News.
 - ComScore, September 2010
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